In previous parts of this series, you have already discovered 3 key metrics of Google Analytics: Bounce Rate, Landing & Exit Pages, and Percentage of New Visits; and how it can help to boost the performance of your website.
In the fourth installation of our series, this time we will have a look another key metric, “Average Visit Duration/Pages Per Visit“.
We’ll group this two metrics together because they both cover one important aspect of your website: Site Engagement.
Average Visit Duration/ Pages Per Visit
It helps you determine the quality of the visitor, and tells you if your visitors are exploring and going through your pages. Of course, the more time spent on the website, the higher the chances are of leading the visitors into your sales funnel.
Not only that, it works extremely well as a way to indicate how well your content is. It is very likely that when these numbers are high, it means that people are actually interested in reading your content and your call-to-actions are working. It also tells you that your visitors are ‘engaged’ and they are finding what they need on your website so they will keep coming back for more in the future.
If there seems to be a problem with your Average Visit Duration/ Pages Per Visit, then maybe it’s time to go back to the drawing board and see where the exact problem is coming from
If you want to find out the ending to the series, come back tomorrow for the final part of our “5 Key Metric to Monitor Your Website’s Performance using Google Analytics”: Traffic Sources!