5 Key Metrics to Monitor Your Website’s Performance using Google Analytics – Part 5: Traffic Sources

Jasmine Batra


Welcome to the final part of our series and we hope that you have been keeping up with our four previous Google Analytics key metrics; Bounce RateLanding & Exit PagesPercentage of New Visits, and Average Visit Duration/Pages Per Visit.

Traffic Sources

This metric shows you where your traffic is coming from and it could be from anywhere like search engine (Google, Bing, Yahoo), paid ads (Google AdWords, affiliate marketing), referrals from other websites, or direct traffic (manually entering your domain name).

The data from this tells you the effectiveness of your website and from there onwards, you can establish a focus on efforts that create results whether it is paid advertising, SEO, social media, guest blogging, listing directories and so on.

If you want to know all the 5 key metrics in Google Analytics that will help you boost your website and help you gain higher ROI, check out our previous posts as well on Bounce RateLanding & Exit PagesPercentage of New Visits, and Average Visit Duration/Pages Per Visit.

Of course, there are many more metrics for you to analyse from Google Analytics, and they all can help you make better decisions to increase the performance of your website and to enhance your SEO efforts!

If you feel like you just don’t have the time to dwell deeper into the intricate details of Google Analytics, and website performance and rankings, let us help you with all your conversion optimisation and Search Engine Optimisation predicaments, so that you can grow your business at a faster and more efficient pace.

 Series Overview
Come back to our blog again tomorrow to have a look at our next intriguing series on the “5 Pillars of a Successful Online Business”. It is definitely a MUST read for all entrepreneurs out there!  
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