About Us

A full spectrum digital approach to your brand’s online presence

About Us

Delivering exceptional results for premium brands with integrated digital marketing.

Since 2007 Arrow Digital has redefined standards of delivery in the Australian market

The Company

Melbourne based Arrow Digital is an award-winning full service digital marketing agency that has successfully delivered campaigns for hundreds of long term clients across a decade and a half. A well-tuned team of strategic marketers and digital specialists with integrated marketing expertise, our aptitude for digital-driven growth lets clients create better engagement, extract higher return on investment, and cement their hold in respective markets.


Arrow Digital was founded in 2007 by two digital marketing pioneers who could see early on the power of digital marketing to elevate brands on the world stage. Their love of technology, innovation, and everything digital feeds into a wealth of marketing experience gained over years of observing, learning, testing, trying, and succeeding.

The Founders

The Founders

Arrow Digital was started by two entrepreneurs who believe in the power of digital marketing and are redefining the standards of delivery in the Australian Market.

Anup Batra

Executive Director

Anup Batra is an eminent digital marketing strategist and speaker based in Melbourne, Australia. With a Bachelor of Engineering and a Masters in Business Management, he has a penchant for problem-solving and a proven history in developing brand and customer-centric solutions for businesses. Over the past ten years he has had the opportunity to partner with several innovative companies and accelerate their growth using cutting edge digital strategies and methods. Many of these companies have achieved exits from $30 Mn to $700 Mn creating enormous wealth for the entrepreneurs he has worked with. Anup holds insights that are well grounded, in-the-moment and market leading, and enjoys sharing this wisdom through his regular webinar sessions.

Jasmine Batra

Executive Director

Jasmine Batra is an entrepreneur and educator driven by a love of learning and innovation. Jasmine is regarded by leading Australian companies as the go-to person for the 3M combo of Marketing, Money & Mindset. A strategist with a history of effecting change, Jasmine founded the award-winning digital growth agency Arrow Digital in 2007, helping over a thousand successful clients since, including AGL, Telstra and the Queensland Government. Jasmine leads multiple initiatives to educate and empower business founders, through key global accelerators, including the recently-launched Big LEAP incubator program for Australian tech startups ready to expand globally. Jasmine has also launched a dedicated marketing community, is a regular speaker on the technology conference circuit, and coaches professional mentees in alignment with capital raising initiatives.

Our Team

Quotable Arrows

“Passionate about new technologies and innovation, and inquisitive about the cosmos.”

“Versatile and vivacious go getter. A Radio Star in the making with a dream for a pet Otter.”

“Zest for numbers and an eye for detail, always lighting up the environment.”

“Tough times never last, but tough people do.”

“Passionate about all things digital and a man of genuine style. Bubble Tea anyone?”

“Leverage experience and your unique skills to bring flair to any project.”

“Innovative and fun. Soccer obsessed (Madridista #1), Macintosh junky and avid traveler!”

“Rambunctious, boisterous and bubbly, with a flair for writing and affinity for satire.”

“Every once in a while, a new technology, an old problem, and a big idea turn into an innovation.”

“Passionate about language, focused on the details and eager to innovate.”

Page 1 Rankings Achieved

Doubled revenue in less than 12 months

Position #1

National & International Search Awards

Our Core Values

What you gain from working with us


We stand behind our work and promise to deliver high-quality digital marketing solutions that meet our clients’ needs. Our team takes the time to understand each client’s unique challenges and goals, ensuring we provide tailored solutions that exceed expectations.


We’re passionate about the digital innovation space and its impact on business growth. We love what we do, and our team is committed to providing premium scaling and marketing solutions to premium Australian businesses.


We believe in the power and momentum of moving quickly. Our team operates with a sense of regimented urgency to deliver fast, efficient, and effective marketing solutions.


Our long history in the space and pedigree of success means we understand the importance of progress. Our team is dedicated to staying ahead of the curve and providing innovative marketing strategies, technology and processes to help our clients achieve growth, stability and success.


Our team operates with a positive mindset, approaching every project with enthusiasm and a can-do attitude. We believe in ourselves, and that a positive attitude is critical to delivering successful marketing solutions to our clients.


    International Quality Certification

    International Quality Certification

    The first digital agency in Australia which has achieved the international certification for quality based on our rigorous processes and systems. What this means is that with us you get a proven formula for digital marketing success, bespoke to your business needs. You gain the bandwidth and peace of mind to focus on your core business while we grow it.

    A few businesses we’ve worked with

    Strategy Call

    Arrow Digital - Always on Target

    Not hitting your targets? Let us help you by increasing your traffic, enquiries, and sales


    • Win a free consultation or SEO analysis
    • 1 spin per person
    Go for it!