%
Page 1 keywords
%
Google visibility
%
Session Duration
%
Bounce Rate
Drainage Manufacturer’s Google Exposure grows within 5 Months
Background
ACO Australia is a multinational company and leading manufacturer of drainage systems for commercial businesses across the globe. Housing a multifaceted service and distribution chain, their drainage solutions are reflected in a number of micro-sites that tie together their complete product offering.
Challenge
ACO Australia enlisted Arrow Digital’s services to bring more qualified traffic to their main website as well as individual sites towards building greater awareness of their product range and capability. They also sought guidance on creating and distributing influential content that appealed to their core audience and making their product range front of mind for decision makers and influencers.
We really value our working relationship with Arrow and respect your professional opinion in giving us the confidence that you are working towards an evolving strategy. We are very pleased with the content, and also thank you for facilitating and driving the technical capabilities of our website backend with our German team.
Solution
Arrow Digital did a full review of the website portfolio and put together a three pronged strategy: corporate, industry and solutions. Websites were re-built and optimised within that framework. Measurement and reporting was set up for top management and line managers to gauge the performance of digital assets. A comprehensive 100-keyword search engine optimisation campaign and content strategy was rolled out.
At the core of the campaign was the creation of value-laden content weaving in relevant case studies to build the industry thought leadership position. Furthermore, we had to satisfy different market segments simultaneously; with higher-level content to appease seasoned industry professionals and general information for less experienced buyers. We followed a quarterly content schedule that was applied across their micro sites, and spread through external sites.
Results
As a result of the integrated campaign ACO Australia stands on top of global searches and leads other companies in the group. ACO Australia now enjoys a 95% visibility on Google for their key product lines and have a healthy sales pipeline.
