WHAT WE DO


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Delivering exceptional results for premium Australian Brands using integrated digital marketing

 

OUR APPROACH

TOOLS & TECHNOLOGY


 
Arrow harnesses the latest tools and technology available in the digital sphere for both the execution and measurement of marketing campaigns. We bring your marketing goals to life through a range of techniques, features and applications and possess specialised knowledge in each of them. Our digital toolkit includes, but is not limited to:
 

MANAGED CAMPAIGNS

Managed campaigns are the ideal option for businesses who are seeking a total digital marketing solution and want to be eased of the responsibility that comes along with it. There are a number of possible reasons for this, including having little to no trained staff or adequate skillsets in the digital marketing strategies they are pursuing (SEO, PPC, social media, etc.).

Another reason is a business lacking sufficient time to dedicate to the campaign on a daily or even weekly basis, and/or realising their energy is better focused on offline marketing activities. Arrow’s managed campaigns are designed to take the pressure off businesses in formulating and executing marketing strategies that work, whilst welcoming their input and feedback to ensure they have the final say. We’ll engage in weekly work-in-progress discussions and offer minimum monthly reporting to ensure transparency.

Is this for you:
  • Your staff is not trained to use one or more online marketing strategies such as SEO/PPC
  • You are not confident generating new ideas or experimenting with new technologies
  • You have limited staff resources for the purpose of marketing activity
  • You don’t have the time nor inclination to stay up-to-date with Google policies
  • You want peace of mind that your online marketing is being handled by experts
  • You’re looking for a total solution in one or more dimensions of your online strategy

COLLABORATING WITH

YOUR IN-HOUSE TEAM

The lines between marketing and digital marketing have blurred. The aim for all businesses both large and small, should be to assemble a hybrid team that is capable of integrating the two into a comprehensive and consistent strategy. Companies should not disregard agencies thinking that a purely in-house staff is the ultimate end-goal. Businesses ought to collaborate with these external, specialist teams as it means a wider skillset on hand allowing you to draw from their resources only when necessary, in a far more strategic and cost-effective manner.

Furthermore, it allows for a more objective lens to view the marketing opportunities as agencies will tell you how it is and you can put pressure on them to get faster, better results. Partnering with Arrow ensures that your digital campaigns are fully aligned to your business goals. We anticipate your needs and serve as a go-to resource to bounce ideas off, offering peace of mind that your digital presence is maintained with the maximum insight, skill and efficiency.

Is this for you:
  • You want to avoid trial and error in your upcoming campaign and get it right the first time
  • Your planned marketing activities exceeds the scope of the employee skill-set
  • Your campaign objectives are particularly urgent
  • You don’t have the resources to regularly up-skill your team
  • Your staff is struggling to come up with new, fresh ideas and/or performance is lacking
  • Your marketing team is stretched thin tackling other marketing activities

Training for in-house teams

In addition to running campaigns on behalf of clients, Arrow also delivers training courses to share our wisdom and equip businesses with the tools to take ownership of their own winning digital marketing strategy. Training through Arrow is an ideal avenue to upskill your in-house teams, as you will be learning up-to-the-minute techniques directly from experts and innovators, instead of educators who often have limited practical, daily experience within the industry.

We offer flexible course delivery for various staff sizes at mutually convenient times. Furthermore, our courses are tailored to our client’s specific needs and expectations, with the full training scope developed during a consultation with you. We will accommodate each skill level to instil both confidence and ability in your staff so they can serve as effective brand ambassadors in the online arena.

Is this for you:
  • Your in-house team's skill levels are lacking in 1 or more digital channels
  • Your employees express fear or uncertainty when tasked with digital activities
  • You want convenient, flexible learning that can be done on-site with minimal disturbance to schedules
  • You want a more tailored solution than the rigid course structure offered by other training organisations
  • You want to learn from industry experts who practice digital day in and day out

Let's Talk


Are you looking for a

Integrated Marketing Strategy?


1300 766 665