Background

Avenue Plastic Surgery is an industry leader, providing cosmetic surgery for patients in Melbourne, interstate and worldwide. Having an excellent reputation, Avenue Plastic Surgery is known for their standard of care before, during and after surgery.

Challenge

Arrow Internet’s goal was to enhance Avenue Plastic Surgery’s lacklustre online presence, thus generating more patient leads and establishing strong brand values for prospects and existing clients. Consequently, Avenue Plastic Surgery hired Arrow to implement an overhaul in web development and SEO services.

Solution

With several already established marketing channels including repeat business and referrals the approach was to increase ranking and website traffic through article distribution, video optimisation and keywords. Arrow Internet selected the most searched for procedures in cosmetic surgery and used standard SEO, in conjunction with article distribution and rich media to increase unique visitor traffic.

Results

• Unique visitors to the website increased by more than 5000 in 6 months
• Page 1 domination for top keywords
• 317% Increase in organic traffic