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7 Key Digital Trends for
B2B Marketing Success
"Many businesses lack the marketing know-how to accelerate their growth. Below we’ve shared with you our top 7 tactics necessary to keep your B2B business on course for market success. Save it to your favourites! Use Marketing Automation: Marketing automation refers to technology and software that helps score and nurture leads with an automated delivery of relevant content. Using marketing automation, you can integrate your different digital channels into the one spot, to gauge where your audience is sitting, and use the scoring system for more relevant communications. Marketing automation also takes the headache out of routine or forgotten tasks."
We have developed a specific solution for B2B businesses like yours.
Using a proven combination of digital marketing methods to generate valuable clients for your business.
An average B2B sale happens over a longer sales cycle where awareness, interest and engagement grows at a more gradual rate. While it may be frustrating, it’s important to understand the B2B difference compared to a B2C model. Unlike B2C campaigns, B2B campaigns are more responsive on platforms which involve relationship building and are less transactional in nature - they take time.
This method of marketing is called ‘Demand Generation’ and has been embraced by the most successful companies in the world like IBM, Google, Xerox, Apple, and some of our own Australian clients like ACO Australia, Cooper Group, and more. Having worked with over 500 B2Bs we have found the methods that work best for this method of gently coercing leads into happy clientele.