8 Ways to increase trust in your website

  • Use language which is appropriate for your audience. If you sell technical products or services, use as little technical jargon as possible.
  • Don’t make outrageous claims. If you make big claims and they are REAL, back them up with REAL CASE STUDIES
  • Use third party endorsements which are verifiable. This can be done by using letters sent by happy customers on their letterhead. It can also be done by providing links to websites which recognise your company.
  • Publish your privacy policy in simple, easy terms describing what you will and will not do with information provided
  • Put a live chat or some other feedback mechanism on your website. Encourage and even reward your customers for criticising you. It’s only when they criticise, can you improvise
  • Don’t criticise your competitors to bring yourself up. While it is OK to make objective comparisons between products or services, criticising competitors will decrease your own credibility
  • Use social media, forums etc to create online word of mouth
  • Get sitewide seo done to rank highly on organic search
Anup Batra
Anup Batra
My name's Anup Batra. I'm an engineer with an MBA and fourteen years of experience in web development, Google Adwords and online marketing. I have recently developed a revolutionary system for multi-channel marketing. Get in touch with me to find out more!