Make your website search engine friendly

  • Find out what content users want. You can do this by asking people what they look for, by looking at competitor sites or by doing keyword research
  • Write content in an engaging way. Present your content according to the needs/tastes of your target audience. Talk about them first and then about yourself/your products/services
  • Make your website easy to navigate. Don’t have too many navigation buttons/menus on the homepage. Having a multilayered navigation is good, but remember if people can’t buy/enquire within 3 Clicks of the mouse, they probably won’t
  • Once you have got your content together, make sure it is accesible to the search engine spiders. Also check for any duplicate content anywhere on the web
  • Make your website interactive. Put online quizzes, polls, calculators etc to engage your target audience and personalise the experience

Follow these tips and your website enquiries/sales will increase significantly. If you follow this and it works, shout me a beer 🙂

If you have any thing else you need to understand, please feel free to talk to one of our SEO Consultants

Anup Batra
Anup Batra
My name's Anup Batra. I'm an engineer with an MBA and fourteen years of experience in web development, Google Adwords and online marketing. I have recently developed a revolutionary system for multi-channel marketing. Get in touch with me to find out more!