In a recent survey by SEMPO of more than 800 large companies, 90% of the respondents mentioned that they use this method for marketing. The widespread adoption of SEO among large companies is a result of measurable ROI of SEO efforts as compared to Print, Newspapers, TV and Direct Mail. Infact, over the last one year 26% of the large companies shifted their adspends from print to SEO & SEM.
This is related to the widespread adoption of the online medium by different types of target audiences.
In another survey held by Monash university, the average Australian spends more time online, than watching TV. For many australians, watching the news no longer has to be on TV. One can easily customise the google desktop to keep updating on latest news on a real time basis. Also, it is possible to specify what type of news we want to get.
For Australian Small Businesses, the message is clear : embrace internet is a key element of marketing strategy. Get expert SEO Advice from a reputed company