When the going gets tough, the tough get going. When I meet business owners who are trying to reduce costs in the new economy, I see their point of view immediately. But where should we reduce costs first : On areas where wastage is taking pace.
We cannot become more profitable by reducing our marketing budgets. We will become more profitable if we spend our marketing budgets judiciously. Internet Marketing, SEO, Google Adwords and E-Mail Marketing are methods which provide a measurable return on investment. With these methods, it is possible to calculate the cost/lead or cost/sale and plan our marketing budgets to meet our sales targets.