As an entrepreneur, social media is one of your best friends (it expands your brand presence and reach on a huge scale), however it can be overwhelming with so much to learn. In my experience as a digital marketing strategist, I have found that business owners want to learn social media but find it daunting.
Last weekend I was invited to speak at a conference of entrepreneurs in Sydney. It was a 3-day retreat where entrepreneurs worked on their business. I talked on social media – the essentials for the busy entrepreneur on what to do in social media when you don’t want to do social media 🙂
It was clear that many business owners struggle with how social media applies to their particular business. Many in fact believe that their target audience isn’t on social media.
Consider though that there are 25 million people in Australia and 19 million are on Facebook. Clearly then there is a huge unlimited potential here that you should be tapping into.
Remember whether you are a B2B business, or a business to consumers its all about the human to human connection. And as they say success in business has a strong correlation to success in human relations. Social media takes this human connection to a whole new scale. Your more traditional platforms like email, print material and now even phone calls simply can’t compete with it. It’s easier to get attention on Facebook messenger than on an email or phone call.
At the conference I shared my four step process for entrepreneurs to help them with making headway in social media. This includes:
It seems like every week there is a new social media update/release.
As someone who is responsible for running a business, it’s just not possible to keep up with all of that. Rely on people whose day job it is to follow all the latest social media trends and put them to test. Like most things in life, for success in social med you need to be consistent and persistent. Once off measures don’t work. Work with someone who can help you to put together a social media strategy. If you need a review of your social media strategy, get the experts to help you.
Don’t try to do it all by yourself.
Think about where your business could go with hand holding?
Is it in setting consistent profiles across channels, creating organic content that builds engagement and gets attention, increasing the reach through amplification or setting funnels for taking prospects through a sequence of actions, just book a time for a 20 min no obligation discussion.