Why You Shouldn’t Take Mobile For Granted

Is your website optimized to give your users the best mobile experience? Or, is it taking up too much bandwidth, causing your customers to leave?

According to Google, In the USA alone 94% of people with smartphones search for local information on their phone. In fact,I can say that you are most likely reading this on your mobile device. It makes sense since mobile is so portable that we can bring it anywhere with us and it is the same case with our customers.  Needless to say, you shouldn’t underestimate the power of mobile.

Having a mobile-friendly website

62% of  brands reported an increase in their conversions just by simply redesigning their website to be more responsive in mobile devices.  Imagine losing tons of sales just because your website is not designed to be mobile responsive.


In order to succeed with mobile SEO today, your site needs to at least work on mobile devices. How will you know if your website is mobile friendly? If mobile visitors gets a mini version of your desktop site then it is safe to assume that you haven’t made your website compatible for mobile. Mobile optimisation takes a look at site design, site structure, page speed, and more to make sure you’re not inadvertently turning mobile visitors away. The main idea is to keep each element simple and responsive. Definitely take out those pop up that you have for desktop.

Having a mobile-friendly website lets your consumers think that you actually care about them. You care that the content you’ve presented is readable, and care enough to get your brand’s message across. This gives your customers a personalized and positive experience with your website. Simply put it this way, 48% users say that if a website is not mobile friendly, they count it as in indication that the brand does not care about their convenience.

Working on your website to become mobile responsive not only boosts your capacity to close more deals and get more checkouts. It also keeps your customer experience quite a great journey even at first touchpoint.

 

Google’s Mobile-first indexing
Just recently, Google announced that it will now rank search results based only on the mobile-version of the page even if you are doing a search from your desktop. Previously, if someone searched from an iPhone, Google would show them mobile results. And if someone searched for something on a desktop, they’d get “desktop results” but this is no longer the case. No matter what device you use, Google shows you results from their mobile index.

The general idea is to rethink your mobile content. Create a responsive mobile website that will allow search engine crawlers to access, read, and digest your content easily. Optimize the UX (user experience) for all devices – smartphones, tablets, and small screens. Take a look at what you’re posting on your blog or social media pages. Ask yourself if your content will render properly on your user’s screens or If you used the right image size and orientation?

Mobile search is no longer the future of SEO. It is here and it continues to evolve. Don’t get left behind. Give us a call on 1300 766 665 or have a friendly chat with our Digital Marketing experts at connect@arrowinternet.com.au to find out your website and social media rating when it comes to mobile responsiveness.

 

Anup Batra
Anup Batra
My name's Anup Batra. I'm an engineer with an MBA and fourteen years of experience in web development, Google Adwords and online marketing. I have recently developed a revolutionary system for multi-channel marketing. Get in touch with me to find out more!