Using Blogging for Personal Branding

Anup Batra


If you are an entrepreneur, having a blog can enable people to associate with different aspects of your personality. Once you have a blog which showcases your work and your lifestyle, it can do a few things for you

  • Position you as a thought-leader in your industry
  • Create associations with like-minded professionals who can open new opportunities for you
  • Get you speaking engagements or consulting assignments.

The quickest way to increase the popularity of your blog is to syndicate your content. Other ways include participating in well known industry blog and posting useful content, resources, ideas etc with a reference to your blog.The big advantage of blogging as a personal branding tool is that it can bring results in days and weeks instead of months and years. So if you want to lift your profile or make your cash registers go kaching, kaching :), embrace this method now and watch the magic unfold.

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