Start Up builds strong foundations and
gains 100% growth in sales
INDUSTRY: Health & Beauty, eCommerce
Mother’s Grace is the sole creator, supplier and distributor of an all natural pain relief oil called ‘Ortho Rub’. Created by Rahul Kapadia, the Ortho Rub is an Australian made and owned, TGA Approved, and all natural remedy, that is meant to provide pain relief associated with joints, muscles, migraines and arthritis.
This new startup was not yet experiencing any website traffic or sales and wanted to build strong foundations to ensure no time or money was wasted on backtracking and it sustained consistent results throughout its future.
Arrow has trebled our social media traffic resulting in fast increase in sales, I would recommend Arrow to anyone looking for digital marketing as a way to grow their sales. We look forward to a long term association with Arrow.
Arrow knew that the foundations of successful ecommerce website are built upon a strong SEO campaign, launching a comprehensive organic search marketing campaign to earn a first-page presence on the most powerful search engine in the world, Google. This would have to be achieved in an extremely competitive market with a domain less than a few months old. Enhancements were also made to the ecommerce website to ensure a simple, clear, and pleasurable UX (User Experience). Images were edited, and the website layouts were redesigned to ensure the website’s bounce rates and session durations increased. The combination of digital strategies complemented one another and supported visitor pathways and goal funnels at every turn, for maximum return on investment and a guaranteed future.
Being a startup, Mother’s Grace had received no online sales or website traffic before Arrow’s involvement, something Arrow turned around very quickly and remarkably did this with completely organic traffic, no ads. Without even so much as an advertisement, Mother’s Grace had received 4,348 visitors and 166 orders within 6 months. These results were achieved with 7 keywords consistently maintained on the first page of google and a redesigned homepage that was dynamic with images and information that was clearer and aesthetically improved. With this success, Mother’s Grace enlisted Arrow’s help with its Social Media resulting in a 306% increase in traffic from Social Media and is looking to now, with its strong foundations, begin advertising in the new year.
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