Start Up builds strong foundations and
gains 100% growth in sales
INDUSTRY: Health & Beauty, eCommerce
Pure distilling is an innovative, high quality, home distilling equipment supplier and distributor.
Being a unique business in an emerging DIY sector, they wanted their declining online presence to match the innovations of their premium product. Solely relying on a network of businesses to stock and sell their product, the team at Pure Distilling approached Arrow to assist them with creating and optimising a Digital Marketing strategy that would cover both B2B and B2C marketing.
Arrow knew the cornerstone of a successful Digital Marketing campaign would be a website with a combination of strong SEO with a great UX (User Experience). The website domain had already existed for a number of years, but had been neglected, and thus resulted in a slow and steady decline as Google’s crawlers begun to stop taking notice of the website in its search rankings. Arrow instantly identified keywords and terms that were well suited strategically to attract not only more traffic, but the right type of traffic from potential businesses and customers alike. To ensure these new visitors actually stayed on the website and enquired into purchasing one of their products, website enhancements and updates were made, as well as mailchimp integration was implemented. Further to this, social media posts and content were created and strategically uploaded to create a new website traffic sales funnel, as well as promote branding, educate, and engage their audience.
After just 2 months, 25% of Pure Distilling’s target keywords were on the first page of Google and 50% were appearing within the first 2 pages. As a result of the Search Engine Optimisation, website traffic increased 15.15% within the first 2 months with 2,263 of these visitors being first time customers. The social media content strategy had also been playing its part with a phenomenal 568% increase in Social Media traffic to the website. Buoyed by these early results, Pure Distilling continue to work with us in building upon these early successes.
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