The company achieved a revenue growth of 57% in the six month period
INDUSTRY: Education & Training
TIDE | Transport Industry Driver Education is a registered RTO devoted to raising the training standards within the Transport & Logistics and Construction Industries of Australia. Through correct training techniques, TIDE offers training services in Victoria and South Australia enabling their clients from the Transport Industry to obtain licenses for different types of vehicles.
TIDE engaged Arrow Digital as they wanted to partner with a reliable digital marketing agency after getting inconsistent leads from previous service providers . TIDE was in need of increased brand exposure combined with a strong lead generation system which would result in a high capacity utilisation of their training infrastructure and expertise.
Arrow helps with getting our message out to the market place in the best possible way and potentially the cheapest possible way. Working together is empowering, knowing we can make changes to our marketing without having to sit there after hours implementing those changes. As a small to medium size business we don’t necessarily have the resources. Now we can have a 20 minute conversation and then over the next few days, see it being implemented and actioned.
We developed a lead generation system for TIDE which combined precision targeting their ideal clients through Google and Facebook. As the target market was truck drivers, we created a targeted landing page and placed quirky ads on Google and on Facebook news-feeds. As they visited the landing page, we asked them specific questions to understand the type of license they needed and booked them with the sales team at TIDE.
In the first six months of the campaign, TIDE’s results increased tenfold. Our social media campaign reached a total of 93,800 Truck Drivers turning 551 of them into qualified leads. The company achieved a revenue growth of 57% in the six month period. The campaign is going strong and we are also in the process of obtaining top organic rankings for multiple keywords.
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