If you feel like you’re constantly working but not seeing the business growth you desire, it may be that your mindset is wrong. Very few people realise that a fixed mindset can be incredibly damaging to business and failing to understand the importance of a positive mindset can be fatal.
A common claim by the business owner with a fixed mindset is that they “can handle it” or that they already have the skills – “why should I hire someone else to do a job I am more than capable of?” But while you are busy working in every aspect of the business, you leave no room to take on more – in other words, no room for growth.
When I started Arrow in 2006, I had a hand in most parts of the business, from sales and customer service to strategic support and technical expertise. As our company cemented itself as a reliable agency, we began to be approached by more and more clients. Now let’s say I had approached Arrow with a fixed mindset. Unwilling to handover or share my roles, I would have had to turn away clients as I would not have had the time to look after them on top of doing everything else. As a result, Arrow would not have grown and it certainly wouldn’t be where it is today.
Instead, I believe in what we call a growth mindset, which leaves me open to collaboration with staff members and means I have the opportunity to discover and foster new talent within Arrow. For example, I recently hired a young staff member to help out with some of my social media marketing. While I could have done this myself I understand that this employee, as a digital native, can offer unique insights into social media trends.
I have embraced the knowledge of this staff member and now we are working in collaboration on a selection of social media marketing campaigns. With our combined expertise Arrow is better equipped than ever to grow and to help our clients’ business grow too.
If you think you may be operating your business with a fixed mindset maybe it’s time for a change. Why not come along to the Breakfast: Sustained Platforms for Business Growth to learn more about growing your business.
At the Sandringham Yacht Club on Wednesday 19th July, I will be speaking about embracing new methods of marketing, while three fellow marketing specialists will speak about their own strategies for business growth. Don’t miss this unique opportunity to find out more about embracing a mindset of growth.
For tickets and more information to the Breakfast: Sustained Platforms for Business Growth, click here.
If you have a particular business goal in mind, Arrow Digital can help. Give us a call on 1300 766 665 to find out more.
We’re hosting a Business Growth Hot Seat – listen to other’s problems, or sit in the hot seat yourself and have a digital marketing and business growth expert weigh in on your issue. Register here!
You can also listen to our 6-step formula for business growth here.
