logo-IICT

IICT in partnership with Arrow Digital is providing you with a free Marketing Toolkit and Audit to help grow your natural therapy business

logo

Free Marketing Audit

Your Website Performance Checklist

We hope you found the 9 Simple Website Tweaks eBook helpful. If you haven’t downloaded your free guide yet click here. 

Lawrence and the IICT team believe in educating clients and enabling them to succeed. A value we share too. We hope that you have got few actionable points from it.

Below is a checklist which will enable you to assess your website’s current status and identify where improvements can be made based on some of the principles covered in the eBook. The checklist focuses on your website as a whole looking at the conversion elements as well as focusing on specific pages to rate the content.

Your website:

 

The ratings scale for you to use to measure your website’s performance is explained below:

1= Not good, needs rework
2= Needs minor tweaks
3= It’s ok
4= It’s pretty good
5= Excellent

 

I have a clear value proposition.

12345

I have testimonials, awards, certifications or other proof of credibility.

12345

My content is interesting and relevant to my target audience and it speaks their language.

12345

It’s easy for customers to sign up or purchase my product/service.

12345

My navigation is clear and easy to use with links to the most important/relevant pages.

12345

My CTA’s are clear, stand out and are placed appropriately through my website.

12345

My contact details are readily available.

12345

I have Google Analytics installed on my website complete with goal tracking.

12345

I track and monitor my conversion rate to measure my websites performance.

12345




Now let’s examine the content on two key pages of the website – your home page and your services pages or a recent blog page.
We want you to objectively rate the content on the factors as outlined below.

QUALITY FACTORS

HOME PAGE

KEY PAGE

TRUST

Would you trust the information presented on the webpage?

DEPTH

Does an expert or enthusiast who knows the topic well write the content; or is it shallower in nature?

VALUABLE

Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations on the same site or other pages in search results?

GENUINE TOPIC

Do genuine interests of readers of the site drive the topics, or does the site generate content by attempting to guess what might rank well in search engines?

ORIGINAL

Does the article provide original content or information, original reporting, original research, or original analysis?

BALANCED

Does the article describe both sides of a story?

AUTHORITY

Is the site a recognized authority on its topic or is the site considered an authoritative source?

INSIGHTFUL

Does this article contain insightful analysis or interesting information that is beyond obvious?

SHAREABLE

Is this the sort of page you’d want to bookmark, share with a friend, or recommend?

I would like a free Digital Marketing audit

Your name

Your email

Your phone number