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Delivering exceptional results for premium Australian Brands using integrated digital marketing


The Company

Arrow Digital is a full-service digital marketing agency based in Melbourne celebrating a decade of client achievements. We are a team of strategic marketers with expertise in integrated digital marketing methods designed to increase profits and earn market leadership for our clients. What sets us apart is the fact that we roll up our sleeves and work in a collaborative way to deliver measurable results. We accomplish this by using our proven blueprint for digital success that has generated over $780 million for our client's’ bottom line across 27 industries and counting.

Our clients have won numerous industry and business awards and have reached some coveted lists such as Fast 50, and BRW 100 to name a couple. We are proud to have worked with major brands and ambitious entrepreneurs who are disrupting their chosen markets. Together, we love celebrating results and then raising the bar each time we succeed.

We believe we are just the right size, and have built the reputation and capacity to handle complex, high-budget campaigns but we are not so big that our clients are made to feel like ‘just another number’. Whether engaged for a fixed-term campaign or a long term project, we aim for clients to come to think of us as a valuable extension of their business.


Arrow Digital was founded by two entrepreneurs who believe in the power of digital marketing and are redefining the standards of service delivery in the Australian market.

They recognised a gap in the digital marketing landscape. On the one hand, there were large, factory-like agencies sacrificing quality over quantity, and at the other end of the spectrum, small, cowboy-style outfits lacking experience and resources. They had envisaged an agency that was not so small that it could not deliver, but not so big that it did not care.

Their guiding principles and hands-on leadership continue to shape Arrow’s reputation as among Australia’s premier digital agencies.

Anup Batra

Executive Director

Anup Batra is an eminent digital marketing strategist and speaker based in Melbourne, Australia. With a Bachelor of Engineering and a Masters in Business Management, he has a penchant for problem-solving and a proven history in developing brand and customer-centric solutions for businesses. Over the past ten years he has had the opportunity to partner with several innovative companies and accelerate their growth using cutting edge digital strategies and methods. Many of these companies have achieved exits from $30 Mn to $700 Mn creating enormous wealth for the entrepreneurs he has worked with. Anup holds insights that are well grounded,in-the-moment and market leading, and enjoys sharing this wisdom through his regular webinar sessions.
A proven history in developing brand and customer-centric solutions for businesses over the past ten years.

Jasmine Batra

Executive Director

Jasmine Batra is among Australia’s most respected digital marketing strategists. Based in Melbourne and backed by an MBA in Marketing and an Honours Degree in Information Technology, Jasmine combines these two disciplines towards delivering marketing solutions that are powered by innovative and measurable digital marketing methods and tools. With an illustrious career spanning advertising, marketing and project management, she has developed a sharp acumen in all manner of digital media including Search Engine Optimisation, Pay-Per-Click, Google Analytics and Website Conversions. As an authority in online search marketing, Jasmine also shares her wisdom through regular consulting and speaking engagements.
Jasmine has developed a sharp acumen in all manner of digital media, delivering powerful results for Australian businesses.


Our close-knit team of 20 digital specialists live and breathe marketing and take genuine delight in growing businesses’ revenue. We love what we do and it shows. We work tenaciously to get you results and won’t rest until you are satisfied; and even then we will continue to push for ways to further optimise and add value to your digital strategy. Each member of the Arrow team is a highly qualified digital marketing specialist with extensive experience managing the marketing projects and spend for large, upper tier organisations. We don’t take that responsibility lightly, meaning our team blends confidence and humility in securing your desired outcome.
"Passionate about new technologies and innovation, and inquisitive about the cosmos."
"Versatile and vivacious go getter. A Radio Star in the making with a dream for a pet Otter."
"Zest for numbers and an eye for detail, always lighting up the environment."
"As wise as he is a joker, a man of action and sure suave talker. Favorite quote? "Tough times never last, but tough people do."

"Passionate about all things digital and a man of genuine style. Bubble Tea anyone?"
"With her diverse range of skills and never-ending curiosity she brings flair to any project."
"Innovative and fun. Soccer obsessed (Madridista #1), Macintosh junky and avid traveler!"
"Rambunctious, boisterous and bubbly, with a flair for writing and affinity for satire."

"Every once in a while, a new technology, an old problem, and a big idea turn into an innovation."
"Passionate about language, focused on the details and eager to innovate."


At Arrow Digital we are driven by the following core values: Integrity, Innovation, Excellence, Passion and Collaboration. These are not mere words; they are our guiding principles and are reflected in our standard practices and behaviour each and every day. Our success in this industry is built upon these values, and our mission statement expands on our commitment to elevating our service delivery to shine brighter than anything else on offer. We set high expectations for ourselves and wouldn’t want our clients to expect any less from us.


we take full ownership of our actions and act respectfully in all exchanges


we’re on a quest for continual improvement and growth to stay ahead


we take pride in our contributions and thrive on exceeding expectations


we are true go-getters and pour our heart into everything that we do


we appreciate each other and aim for harmonious, productive relationships

Who we work best with

Companies with willingness:

  • To invest in robust long-term strategies
  • To experiment with different avenues of marketing
  • To share quarterly plans to ensure expectations are aligned

We work best with forward-thinking, proactive companies who are committed to growth. Clients who are agile, open, take quick decisions and have a healthy streak of experimentation see unprecedented growth. Reflecting on the past decade, few common themes that run across client’s who brought out the best in us are glass half full approach to life, hunger for growth and eyes on numbers.

We love to work with businesses who excitedly share their quarterly plans for growth with us to ensure expectations are aligned, as we truly are in this for the long haul. We’re confident of our ability in taking a business’s revenue and profits to the next level and always seek such opportunities to work on and work with.

Let's Talk

Are you looking for a

Integrated Marketing Strategy?

1300 766 665