DIY SEO.When is it a good choice?

Anup Batra


Do you want to optimise your website yourself to get top rankings on search results? Are you feeling unsure as to whether you will be able to do it or not? Here are a few simple questions that will help you find the answer?

  • What is your cash flow situation? If you are tight on budget, it may be advisable to take a few hours of consultation from an SEO expert and do the work yourself.
  • How competitive is your industry and how many searches are being made online? If you are in a competitive industry like travel or finance, it is not advisable to go the DIY route. Chances are that your competition would have hired experts whereas you would still be learning.
  • Do you enjoy coding, writing content, making blog posts and reading up on the latest developments in SEO. If so, you are well positioned to do the work yourself!
  • How much time do you have to spend optimising your website? SEO is a rigorous, time consuming process and demands ongoing effort. If you think you will be able to take out atleast a few hours per week to focus on your website, you are best off leaving it to the experts.
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