Finance Case Study

Company Overview

This specialist mortgage broker offers solution based lending. Arrow undertook an online marketing campaign targeted at improving the volume
and quality of leads while managing the cost of acquisition.


The Approach

The methodology involved planning the content, engagement, SEO and Adwords for the website. We targeted keywords that would bring converting prospects and used geographic and demographic targeting to refine the leads.


The Results

• The website leads increased by 216% in one year resulting in massive
revenue growth.
• The client also mentioned that the quality of leads improved significantly since Arrow started looking after the marketing.
• 8 Keywords are currently in the top 10.


Since the SEO project was taken over at the end of 2008, the clicks have grown exponentially. There has been a 200% increase in conversions while managing leads cost and improving lead quality.

After using a very high profile large SEO company from Sydney and not getting results we decided to go with Arrow Internet because they told us they would get results and we put them to the test. We enjoy our ongoing relationship and they are extremely attentive to our needs and we have a sound lead generation platform. So much so, we stopped all other kinds of advertising..
Owner, Freedom Loans Australia

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