Background

Great Ocean Properties specialise in selling lifestyle properties throughout the Great Ocean Road region. As leaders along the coast they have worked hard to develop their reputation of providing the highest level of professional service, marketing and expert advice. We strongly advocate a coastal lifestyle as a life choice and our vibrant company culture reflects this.

Challenge

Great Ocean Properties approached Arrow for two reasons. 1: To ensure their very niche audience could easily find them and 2: To make the most of their opportunities. As they were receiving buyers in the excess, but were restricted by the lack of sellers that approached them, supply was lagging behind buyer demand and sales opportunities were being lost.

Solution

Arrow’s approach was to strategically tap into the psyche of the property seller (especially luxury places) along the Great Ocean Road. Keywords like ‘appraisal’, ‘sell’, and ‘selling’ were included in phrases and implemented all over the website. Website enhancements and adjustments were made, and even their YouTube channel was optimised to help keyword rankings and ensure maximum traffic and sales.

Results

Results were quick to come with 55% of keywords on the first page within the first 2 months, buoyed by these fantastic results, Great Ocean Properties added additional keywords to their campaign that continued to see growing results. Since Arrow has been involved with Great Ocean Properties organic website traffic has increased +18.84% and new users accounted for +65% of these website visitors. These achievements lead to an overall 40% increase in sales for Great Ocean Properties.