How to Generate Leads by Writing LinkedIn Articles

Jasmine Batra


LinkedIn is a place where millions of professionals connect and network. It’s an extremely effective tool for creating relationships and generating leads.

Statistics show that 93% of B2B marketers rate LinkedIn as the top social media lead generation source!

When used effectively, LinkedIn can generate interest for your business. This can be done through content creation, article writing and contributing to group discussions.

The easiest way to get started and begin networking on LinkedIn, is to write LinkedIn articles!

(By the way, you can join our LinkedIn group here)

Here are some secrets behind creating successful LinkedIn content:

Create Quality Content

The key here is to create quality content that’s share-able and tells your story! Think about the tips and tricks you can teach others. Think about your skill-set and how you can use your knowledge to help other professionals. Create a content plan around the value you can provide people!

Professionals read articles on LinkedIn Pulse because they want to be enlightened. Provide them with the tools they need to help them grow themselves and their business.

Include a CTA

Always include a call to action! Do you want to drive traffic to your website? Do you want to push a certain service? Create a call to action at the end of your article. Make sure to tag your links so that you can track clicks in Google Analytics.

Come up With a Catchy Headline

Your headline is very important. It should be eye catching and tell your story in just a few short words. Your headline should explain how the article will benefit the reader.

Use a Stand-Out Image

Use an image that pops! Your image might just be the reason people click on your post so make sure it stands out.

Share your Content

You’ve written your article, found a great image and come up with a catchy headline, so what next?

Firstly, when publishing your post, your connections will automatically receive a notification that your article has gone live.

In this way, LinkedIn makes it really easy to spread the news to your connections.

To build reach, make sure to join industry groups and begin discussions by sharing your post.

Do the same in Google+ groups.

Let your colleagues know that your post has gone live and ask them to share or comment on it. This will help to further your reach.

Join our LinkedIn group here.

Be Timely

Varying statistics suggest that LinkedIn engagement peaks between 10-11am, 7-8am and 5-6pm. Try to post around these times. Stick to posting between Tuesday-Thursday, which is when most LinkedIn users are online.

Although you should take these stats into consideration, it’s also important to do your own research and experiment with different posting times. What works for you might not work for others and vice versa.

Quick LinkedIn Stats

  • LinkedIn has a total of 347 million users.
  • The number of LinkedIn users in Australia sits at 6 million.
  • 40% of users check LinkedIn daily.
  • Users spend an average of 17 minutes on LinkedIn monthly.
  • 56% of users are male. 44% are female.
  • Unlike Facebook, LinkedIn posts reach 20% of your audience (Facebook’s new algorithm is limiting post visibility to a mere 2%).

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