Rankings for all keywords
Added additional KWs to campaign
A Loud and Proud Printing Overhaul
BackgroundAustralia’s reputable online printing company that specialises in designing, printing and copying a wide range of print resources.
ChallengeKainos Print’s online printing solutions service came to us as all but one of their keywords didn’t even appear in 200 results on Google. A lack of digital dominance meant that they were bowing out even to brick and mortar businesses that had overhead costs unlike purely digitalised printing services like Kainos.
SolutionThe brief was simple; Increase visibility of keywords and thus generate website traffic. Driving website traffic was crucial in Arrow’s approach. The campaign focused on identifying gaps in the site structure, article marketing, creating a new blog, online press releases and generating contextual one-way links. Thus, Arrow Internet utilised blogs and forums to drive additional traffic to Kainos’ website.
- Unique visitors to the website increased by more than 5000 in 6 months
- Page 1 domination for top keywords
- 317% Increase in organic traffic