Scrolling through your Facebook feed and you’re stopped by an opportunity to make extra cash - of course you want in!

Tap into your online audience’s mindset and catch them at crucial moments.


30.5k increase in organic traffic within 6 months

Organic traffic increased by 30,774 visitors within 6 months of our campaign, reducing the website's bounce rate by over 12% within 3 months and visitor session time increased by 40 secs within that time.

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So many market research forums and communities are driven by online participation by attracting browsers while conducting other digital activities. But if you’re on the other side of the business, looking to find leads to participate, you have to be visible in the places your audience is active online. You also need to incentivise participating in your market research. Why would somebody waste their time? Is it worth the reward?

By understanding who your audience is, where they most spend their time online, and what would drive them to participate in market research activities, you can grow your client base dramatically. But, as always, it’s much easier said than done.

The Problem:

Market research is certainly a complex beast to market - and master. It requires a lot of patience and complex understanding of audience segmentation to appeal to so many different demographics.

When it comes to giving opinions and market insights across a broad range of audiences, people are turning to online material across Facebook news feeds, Instagram and Snapchat to share their thoughts - not in your online space. How do you shift their download of information to your platform instead?

And don’t forget your portion of your audience actively looking to earn extra cash through means of a search engine like Google. How do you spread the word to such an active audience that’s in the market, but is made up of different demographic factors? How do you make participating in market research appealing and convince them it’s worth their time? How do you ensure word of mouth carries your ability to grow your business?

Audience segmentation

With diversity within your target audience, tailor making ads becomes even more difficult

Incentivising participation

Time poor individuals want the best value for participating, so incentives become competitive

Get Noticed

Minimum 20% increase in Leads

  • Website enhancements *10hrs
  • Google Optimisation (SEO - 10 Keywords)
  • Google AdWords Management
  • Facebook Ads Campaign Management


Best suited for mid-sized companies

  • Digital Strategy
  • Website enhancements *20hrs
  • Google Optimisation (SEO - 20 Keywords)
  • Google AdWords Management
  • Facebook Ads Campaign Management
  • LinkedIn Management


Mutually agreed KPIs / Goals - Weekly Reporting & Dedicated Account Manager

  • Digital Strategy
  • Website Conversion Optimisation
  • Google Optimisation (SEO - 30 Keywords)
  • Google AdWords Management
  • Facebook Ads Campaign Management
  • LinkedIn Management

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The Solution:

Tailor made digital marketing is the way of securing your leads and driving more insight into your business. By making survey takers and opinion sharers find your business easier, you can very quickly see the growth you’ve always desired. Incentivising your business with unique selling points - like gift cards or credit points - can drive participation and set you apart from your competitors. Having active, visible social platforms that capture and nurture leads into hot prospects ensures you are getting the digital attention you desire on the platforms that matter most to your audience.

Much like how your audience segments have likes and dislikes on certain products and brands, so too will they have preferences for platforms and social media accounts they turn to first. That’s why if you want to cater for people with different likes and dislikes, genders, age, family makeup, living situations and more factors, you need to be diverse and cover all your bases.

Arrow can offer:

  • Search engine optimisation marketing
  • Adwords pay per click advertisements
  • Social media marketing
  • Video marketing

Effective communication

We help convey your message quickly, simply and powerfully, with advertisements that convert and drive action

Persuasive ads

Our ad and social media copy is strategically written for best outcomes to get you the results you desire


We’re online wherever your audience is - catering to an audience on Facebook, LinkedIn or somewhere in between

Relevant ads

Catering for a wide range of demographics, we are skilled at making ads feel like they’re written just for your audience

Let us help you! Increase your traffic, enquiries and sales.

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