Background

OpinionWorld partnered with Arrow Digital for the purpose of growing their brand awareness and increasing onsite registrations. They were also aiming for a better quality of registrations who then go on to complete the surveys.

Challenge

They were running an SEO campaign that was not quite hitting the mark, and were looking to us to boost their ranking and brand recognition to get organic registrations.

Solution

OpinionWorld were in need of a wide net to capture their intended audience whilst ensuring the quality of registrations. Arrow presented a targeted SEO strategy site-wide that would be founded on an initial 25 premium high traffic keyword terms combined with what 25 specific high intent phrases. This would also include enhanced internal linking and site navigation inputs to appease google and benefit users. A detailed set of of measures were put in place including sitemap and page updates for improved site indexing.

Results

The project has been a huge success and delivered on all campaign objectives put forth. Arrow Digital gave a huge push to Opinion World’s online presence through an aggressive, yet calculated SEO strategy that conquered a very competitive market. Furthermore, our ongoing strategy continues to grow from strength to strength. Key achievements included reducing the website’s bounce rate by over 12% within 3 months and visitor session time increased by 40 secs within that time. Organic traffic increased by 30,774 visitors within 6 months of our campaign. Within 12 months we had achieved 76% of their target keywords on the first page. Strong and consistent brand presence was secured by achieving and keeping 70% of the keywords in the Top 5 ranked positions consistently.