Queen Bee eTailer lacked Royal Presence in Digital Sales
BackgroundFounded in May 2005 Queen Bee exclusive Australian online boutique which sells a fabulous range of modern, ultra-chic maternity and nursing wear sourced from Sydney and around the globe.
ChallengeThe maternity wear market is saturated with unique and plentiful retailers. With customers spoilt for choice online, the importance of ranking high on Google’s search engine page results for targeted keywords cannot be underestimated for gaining digital traffic to convert to more sales.
- Site-wide optimisation across 20 search terms
- Using blogs and forums to drive additional traffic to the website to increase sales.