When comparing US real estate agent’s and Australian agent’s social media pages, it was clear that Australians are not putting enough emphasis into these rapidly growing, digital advertising platforms.
In the US, the housing market is by far weaker than ours, however, $13 million sales are being made… through social media. Americans needed to be more creative in a weak market, and create more touch points with current and potential clients. It has been so successful that 73% of sellers in the US found their realtor through Facebook and 93% of social media web traffic stems from Facebook.
In Australia, NSW real estate agency, Coast Real Estate, decided to change their marketing strategy to focus on digital and had tremendous results. The average length of time a house is listed in their area is 187 days, however they have been able to sell in 78. The agency no longer use paid advertisements elsewhere, and solely target the online market.
We want realtors in Australia to be up to speed for better than the US which is why we will be hosting this event. The event will take you through:
- Australian digital data
- Facebook, Twitter, Pinterest, Instagram, LinkedIn, YouTube and WeChat
- Detail of Facebook advertising
- Do’s and Don’ts of social media
- Advice and opportunities
What you get:
- Practical knowledge of social media platforms
- One page social media plan
This use of social media has meant a reduction in the costs of advertising for agencies and increased the ability to report back to clients. The ROI on social media is ready for the taking, agencies just need to take it.
Australian real estate agencies are currently missing many opportunities within the digital sphere and unless action is taken, only the brands who embraced digital will survive.