SEO or Google Adwords?

SEO or Adwords? Business owners and marketers are often in a dilemma as to how much spend they should allocate to SEO & how much to Google Adwords. In my experience, the answer to this question depends on the following factors :

  • How Long has the business been in existence? : If the business has just been launched, I would recommend starting with Adwords and finding out which keywords work best in terms of clicks and conversion. A brand new website takes longer for SEO and it is good to start with Adwords while the website gets some age.
  • What are your marketing goals & whats the budget : If you have cash flow for the next six months, then it is prudent to embark on an SEO campaign. SEO takes a few months to start providing return on your investment, but has longer term benefits.
  • What industry are you in and what’s your strategy : If you are an entrepreneur who wants to dominate his niche, then you need to have a balanced online marketing strategy, which includes SEO, Adwords, Social Media Marketing etc.
  • If you have already been doing Adwords but want to reduce your reliance on it then SEO may be the perfect match for you.
  • If you have tried SEO & could not make it to the top rankings of Google, maybe you need professional help. While getting such help, it will be worth your while to have your adwords & seo campaign managed by one company. There are a number of insights from your SEO campaign which will work for Adwords and vice versa
Anup Batra
Anup Batra
My name's Anup Batra. I'm an engineer with an MBA and fourteen years of experience in web development, Google Adwords and online marketing. I have recently developed a revolutionary system for multi-channel marketing. Get in touch with me to find out more!