Facebook Marketing

Go Beyond Likes & Shares

Leverage the power of Facebook to Attract Prospects, Build Brand Engagement & Generate Qualified Leads

Book a Free Social Media Ads Session

To Set up or Optimise your Campaign


Facebook Marketing

If your business has grown via word of mouth, then Facebook will be the way you reach clients and prospects. But are you getting the most out of the time, effort and money you put in? Arrow Digital has successfully leveraged Facebook to amplify brand awareness, interaction, and social proof for all types of companies.

Facebook is turbo charged with some of the most powerful and precise targeting and optimisation tools. Filtering by demographics and interests, you can effectively pluck your ideal client or customer from the masses, and market directly to them, signalling greater control and better success rates when used correctly. These features also make Facebook a great tool for better understanding your prospects and market sentiment.

Reaching out in what is essentially a ‘personal’ space, a hard-sell is not effective in Facebook marketing, meaning finesse is required to move users from brand awareness to patronage. Arrow Digital has 10 years’ experience helping businesses excel in Facebook to make this channel work to their advantage and reach their audience, achieving engagement and sales targets along with better ROI.

Read More

Arrow Digital is a full-service digital marketing agency with over 10 years of experience in boosting stakeholder engagement and helping businesses achieve impressive returns on investment. We pride ourselves on being just the right size: big enough to handle complex, high-revenue campaigns, but small enough to treat our clients as unique individuals, not just numbers.

Our team of 20 digital specialists is passionate about marketing and dedicated to helping businesses succeed. We work tirelessly to deliver results that exceed your expectations, and we won’t stop until we’ve optimised your digital strategy to its greatest potential.

At Arrow, we take a two-pronged approach to boosting your Facebook presence. First, we can help you develop a comprehensive content strategy that aligns with your brand and engages your followers and customer base. We’re well-versed in scheduling and positioning posts for maximum impact, and our strategies emphasise message consistency, optimal post frequency, and tracking insights to ensure targeted, engaging content that nurtures the health of your prospects.

In addition, we can help you reach and attract your target audience by harnessing Facebook’s powerful advertising features. We create ads with relevant, high-impact content that gets noticed, leveraging your existing client database to locate “look-alike” audiences, using interest and demographic targeting to reach the most relevant users. And because we know that hard-sell tactics don’t work on Facebook, we use a variety of strategies, such as competitions with bespoke value-adds, to create a sales pipeline that captures your audience and guides them toward your website, contact, and conversion.

As a performance-based agency, we let our results do the talking, and we never lock our clients into contracts. It should comes as no surprise then that 65% of our clients have been with us for three years or more.

At Arrow Digital, we’re confident that we can help you achieve the results you’re looking for. So why not contact us today for a no-obligation chat? Let us show you how we can help take your digital strategy to new heights.


Facebook Marketing Packages

Who is it for?

You are a small business and want to create a successful social media presence to build your brand awareness and engagement levels through dynamic content. We’ll develop a solid social media footing to promote your brand.

Management of posts/content including creative copy and images
Crafting of content strategy for user engagement
Targeted reach: audience segmentation and interest group testing
Who is it for?

You are in a crowded space and need to elevate your social media presence in order to compete, build awareness and grow customer engagement. We’ll deliver results by pairing polished content with a solid advertising strategy.

Complete business and market analysis
Creation of promoted content including creative angle, captions ad copy and images
Optimisation of existing content strategy for user engagement
Targeted reach: audience segmentation and interest group testing
Facebook advertising content and scheduling
Integrated Facebook branding plan
Who is it for?
Your business wants to stay ahead of the competition and capitalise on all social media channels to secure brand recall and continually engage all relevant audiences. We’ll deliver higher-level advertising tactics towards dominating the market landscape.
Creation of promoted content including creative angle, captions ad copy and images
Targeted reach: audience segmentation and interest group testing
Facebook advertising content and scheduling
Integrated Facebook branding plan
Facebook Insights market analysis & reporting

Facebook competition creation/Instagram promotions


Our Approach Is Unlike Any Other

In-Depth Consultation

Before we recommend a solution for you, we take the time to analyse your current digital growth posture and explore how you got there.

We get to know your company, understand your goals, your unique business needs, and only then do we come up with a strategy which takes the whole competitive environment into consideration.


Unconventional Solutions

Many digital firms will recommend solutions which are essentially a one-size-fits-all approach.

Instead, we offer dynamic, bespoke, actionable strategies and proven approaches to growing a brand's online presence that will enable you to achieve quick wins combined with long term results.

We work with you to find your audience where they are, respond to their desires with content optimised to generate engagement, and guide them to your brand more organically.

Success Partners

We're more to our clients than an external agency. When you engage Arrow Digital, we aim to become an extension of your business.

An experienced digital growth department embedded in your company, dedicated to mutual success. We collaborate across your business units in and out of the digital frontier to produce a full spectrum strategy that delivers measurable results.

With Arrow as a key part of your business growth, you can rest assured that you have a dedicated digital presence team invested in your success.

How we achieve results

Case Study


Project Goals

  • Increase student enrolments
  • Lower the cost-per-conversion
  • Grow brand awareness and boost brand engagement


English Key were seeking to establish a powerful brand presence online to grow student enrolments, for which Arrow developed a holistic strategy covering SEO, AdWords & Facebook marketing. Facebook is a platform ideally suited to their student client-base…
Relevance Score
Average Return on Ad Spend
Results Rate
Average $8 Return for Every $1 Spent


Strategy Call

Arrow Digital - Always on Target

Not hitting your targets? Let us help you by increasing your traffic, enquiries, and sales


  • Win a free consultation or SEO analysis
  • 1 spin per person
Go for it!