Google Adwords

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Google Adwords Management

Frustrated by lacklustre AdWords results? If you find yourself running at a loss or making only modest returns, your brand isn’t tapping into the unlimited power of Google Adwords. Most businesses’ AdWords performance could be dramatically improved with the right insight, digital strategy and a tenacious execution. It’s a science, an art, and a state of continuous fine-tuning. This is where you begin to see improved audience reach, more popular ads, better qualified leads and increased sales. Backed by 15 years’ experience building and maintaining successful campaigns for our clients that consistently yield a return on investment (ROI), Arrow can reinvigorate your existing campaigns, suggest new approaches, and unlock your brand’s full potential.

Arrow Digital is a full-service agency that has earned the status of a certified, Premium Google Partner through years of successful experimentation and optimisation. We are ideally sized in the sense that we have the reputation and capacity to handle complex, high-revenue campaigns but not so big that our clients are made to feel like ‘just another number’.

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Our team of 20 digital marketing specialists are passionate about growing businesses and increasing revenue. We work hard to get you results and won’t stop until you’re completely satisfied. Our goal is to continuously improve and add more value to your PPC strategy.

We understand that every business is unique, so we create highly customised AdWords campaigns that align with your product or service. With your input, we develop a measurable plan of action to boost leads and sales to maximise your ROI.

At Arrow, our approach to success involves careful keyword selection to target the most suitable audience, as well as crafting persuasive messaging and ad copy that entice visitors to your website. But you can’t stop there. Driving relevant traffic to your website is just one part of the puzzle. Once visitors arrive, we ensure that they engage with your content to improve the likelihood of converting clicks into leads. We provide a comprehensive service that includes a technical website audit, competitor analysis, tracking and heatmapping to precisely measure what’s working, and provide recommendations for landing pages that are more likely to convert prospects. We can also pair your PPC strategy with our conversion rate optimisation services to further increase your inquiry rate.

We’re passionate about maximising qualified leads while minimising your costs. As a performance-based agency, we prioritise results and don’t believe in lock-in contracts. In fact, 65% of our AdWords clients have been with us for more than three years.

We’re confident that we can help you find the winning formula that you’ve been looking for. Contact us for a no-obligation chat and let us show you how our digital marketing and branding SEO experience can help take your business to the next level of growth.


Google Adwords Packages

Who is it for?

Your business is looking to launch an AdWords account and wants to get it right the first time with the optimum structure and insight. We’ll complete a once-off setup of your campaign that equips you with a solid foundation for future success.

Complete business and market analysis
Keyword research, selection & optimisation
Ad creation, A/B (split) testing
Bid & ad rank management
Conversion goal tracking & meaningful data insights
Detailed reporting
Who is it for?

Your business needs assistance in fine-tuning your existing Adwords account which is underperforming. We’ll do a once-off campaign overhaul including revised strategy and fresh ideas to boost the volume of leads/sales, and then hand you the reigns of a winning formula.

Complete business and market analysis
Keyword research, selection & optimisation
Ad creation, A/B (split) testing
Bid & ad rank management
Ongoing Optimisation
Conversion goal tracking & meaningful data insights
Detailed reporting
Who is it for?

Already getting a steady amount of leads from your AdWords strategy but paying far too much for them? We’ll bring your cost-per-lead down towards a much healthier return on investment.

Search term optimisation
Ad creation, A/B (split) testing
Bid & ad rank management
Conversion goal tracking & meaningful data insights
Bid management with a focus on reduction of CPA (cost per acquisition)
Regular, detailed reports
Who is it for?

Your business is seeking expert management of your PPC strategy on an ongoing basis (to remedy time constraints, poor performance, etc). We’ll implement a revised strategy and fresh ideas to boost leads/sales, and will keep optimising for continual improvement of your ROI.


Complete business and market analysis

Keyword selection/revision

Ad creation, A/B (split) testing

Bid & ad rank management
Conversion goal tracking & meaningful data insights
Regular, detailed reports
Monthly management with continuous optimisation of campaign metrics
Ongoing strategy meetings to improve performance alongside your business’s growth.
Who is it for?

YFor clients looking to expand on the traditional search network by harnessing the visual power of display advertising and tapping into the conversion potential of remarketing.

Development of visual ad formats and content
Placement of remarketing codes and building of remarketing lists through analytics
All features of the Google Display Network including Affinity & In-Market Audiences, to engage new and existing users.
A/B, split testing of visual ad copy
Regular, detailed reports
Who is it for?

Perfect for ecommerce clients who have products available to purchase online and want to harness the consumer appeal of Google Shopping to increase their brand competitiveness and sales.

Setup of manual or automatic data feed to ensure Google Shopping compatibility
Linking & management of your Google Merchant Centre account
Configuration of revenue tracking codes to harness e-commerce data
Campaign optimisation in order of product priority and conversions rate
Regular, detailed reports


Our Approach Is Unlike Any Other

In-Depth Consultation

Before we recommend a solution for you, we take the time to analyse your current digital growth posture and explore how you got there.

We get to know your company, understand your goals, your unique business needs, and only then do we come up with a strategy which takes the whole competitive environment into consideration.


Unconventional Solutions

Many digital firms will recommend solutions which are essentially a one-size-fits-all approach.

Instead, we offer dynamic, bespoke, actionable strategies and proven approaches to growing a brand's online presence that will enable you to achieve quick wins combined with long term results.

We work with you to find your audience where they are, respond to their desires with content optimised to generate engagement, and guide them to your brand more organically.

Success Partners

We're more to our clients than an external agency. When you engage Arrow Digital, we aim to become an extension of your business.

An experienced digital growth department embedded in your company, dedicated to mutual success. We collaborate across your business units in and out of the digital frontier to produce a full spectrum strategy that delivers measurable results.

With Arrow as a key part of your business growth, you can rest assured that you have a dedicated digital presence team invested in your success.

How we achieve results

Case Study

Immigration Law

Project Goals

  • Drive more qualified traffic to the website as quickly as possible
  • Reduce reliance on outbound calls to source leads
  • Improve daily inquiry rate
  • Test which marketing messages resonated with the audience


Arrow applied a combined search engine marketing approach to address the needs of Australia Here We Come, an immigration-focused law firm looking to acquire…



Want to know more about Google Adwords?
Check out our Adwords resources section for more information on Adwords.
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