What is social media marketing?

Originally used as networks to keep in touch ‘socially’ with family and friends, businesses have seen the potential for brands and advertisers to take advantage of social media platforms that can generate traffic to a business’ website and discover that company’s products and services. Indeed, social networking sites have become an integral marketing tool part of a business plan to gain leads and draw attention to a brand.

If you’re not using social media effectively, you’re missing out on easy opportunities to increase your brand exposure and broaden your customer reach. The beauty of social media marketing is that it is an incredible versatile tool available to anyone who can access the Internet. You’ll notice social media marketing deliberately used in social networking sites like Facebook, Twitter and Youtube, and it can take many shapes and forms. You can post from your brand’s accounts using text, photos, videos, documents, through a location filter and more. However, photos and videos fare very well in social media – as well as hashtags – as they are visual content rich platforms.

Social media marketing (SMM) can be broken down into organic and paid social advertising [social media advertising page] categories. You can use free and paid (where you’ll often see the word ‘sponsored’ appear on the post) marketing types, as well as a mixture of both.

Your competitors are employing different techniques and strategies to make the most of social media platforms – and often the approaches differ depending on the platform itself. Something on Facebook mightn’t be that successful on Twitter or LinkedIn, and vice versa.

Arrow Digital are the experts on social media and social networking services (SNS) for marketing tactics. They have over a decade’s experience in social media optimisation, helping countless businesses from different shapes and sizes in over 40 industries in Australia network and excel on the digital landscape with effective marketing tools. They’ve analysed the different types of social media and can help you come up with a marketing strategy that will make the most of these platforms to achieve your sales goals.

Keen to learn more? Discover how we help businesses use social marketing strategy to drive engagement rates, and read case studies from our happy clients here.

Call us today at Arrow Digital for an obligation-FREE quote: 1300 766 665!