Background

Swiss Trade is an established B2B supplier of luxury hospitality supplies for the accommodation industry across Australia, New Zealand and the South Pacific region.

Challenge

Swiss Trade approached Arrow in 2011 for help in remaining competitive and supplementing their leads. Until this point, they were still reliant on traditional advertising methods and word of mouth referrals from their existing client base. Swiss Trade confessed to being sceptical about the benefits of online marketing, and as such they had never attempted to optimise their website for organic rankings nor had they pursued any other digital advertising avenues for growth.

Solution

Swiss Trade clearly had a fair bit of catching up to do, with Arrow committed to turning them into a key player in the online space in the fastest time possible whilst ensuring sustained results. We devised an aggressive search marketing campaign in the form of SEO to serve as the backbone of their new digital presence, and began with a 14-keyword campaign to get them out-ranking their competitors. Swiss Trade were so impressed by the initial results achieved that it soon prompted them to expand the campaign by adding more keywords to further their audience reach.

Results

Arrow achieved spectacular results and fulfilled its mission to earn Swiss Trade first-page dominance on Google. Within merely 6 months, we had all but one of their 14 keywords on the first page of Google. The campaign has grown from strength to strength, and 5 years later, we are still retaining our enviable position, with a phenomenal 18x number 1 rankings out of a total 24 keywords. Traffic analysis of their website supports the positive outcome, with an increase in excess of 80% in website sessions and over an 84% increase in users, with organic traffic accounting for at least 80.5% of total traffic to the site. Accordingly, these results have eliminated any doubts of search engine marketing’s importance to Swiss Trade’s overall marketing strategy and hints at the potential of further SEM methods.