by Anup Batra | Nov 17, 2009 | Blog, Business Growth
Almost every web entrepreneur seeks an enviable traffic influx and high search engine rankings for his website. After all, the online marketplace is neck-deep in competition; standing out from the crowd is a real difficult proposition. At Arrow Internet Marketing, our...
by Anup Batra | Nov 6, 2009 | Blog, Google Gadget
Google has added few, interesting features to their Analytics tool. The basic idea is to make it a more powerful instrument in the process of search engine optimisation and user behaviour analysis. The following new features are noteworthy: For each of your profiles,...
by Anup Batra | Oct 9, 2009 | Blog, Google Gadget, Internet Marketing
Businesses are increasingly using Google Analytics to measure and improve the performance of the web as their marketing channel. To harness this tool effectively: The metrics you track should be identified at an early stage and should be in sync with your Internet...
by Anup Batra | Sep 24, 2009 | Blog, SEO Tips, SEO Tools
Google Analytics is a great means of understanding a website and its potential as an online business. It is a crucial tool in the success of search engine optimisation campaigns. As an entrepreneur, you ought to be aware of how users perceive your website – an...
by Anup Batra | Jun 26, 2008 | Blog, SEO Tools
Many businesses do not get into SEO efforts for their website, as they are unsure about how to track it’ progress. It’s fair enough to be wary of the unknown – but upon further investigation these businesses would discover that there are very...
