The 5 pillars of a Successful Online Business Part 3: User Experience


 User Experience (UX)

Now, that you have got the Design & Usability elements of your website, let’s have a look at part 3 of our series, User Experience (UX).

So, what’s the difference between Usability and User Experience?

Usability is more about the ease with which the user can navigate and achieve their goals of getting what they are looking for on your website.

UX on the other hand, puts emphasis on how your visitors and prospects perceive your website during and after being on your website. In other words, it is about keeping your customers happy and giving them a delightful and meaningful experience.

Design, Usability and User Experience are all interrelated to boost the performance of your website and to keep your customers coming back for more. When you provide good User Experience, you are also increasing your conversion rates and the credibility of your brand.

 “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”Jeff Bezos


  • Implement simple yet appealing designs that resonate with your visitors
  • Be consistent with content, colours, design style, functionality, navigation, etc.
  • Make sure that your site navigation is easy to follow and all landing pages are working and linked appropriately
  • Conduct your own market research and understand the type and feel of the content or products your customers are looking for

If you haven’t read part 1, Design, and part 2, Usability, of our 5 Pillars of a Successful Online Business series, check them out now!

Come back again tomorrow for part 4 of our series, Conversions!

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