The small business guide to selecting an SEO company

Anup Batra


Engaging an SEO company can be a very important decision for an online entrepreneur.  The difference between the ‘right’ and ‘wrong’ decision can often mean the difference between success and failure. Here are a few tricks that I have learned over time which can help to seperate the wheat from the chaffe :

  • Make sure that the company itself ranks well on terms like ‘SEO’, ‘Search Engine Optimisation’ etc.
  • Call up the company and ask them specific questions about your website, keywords etc and assess their confidence in getting you the top rankings.
  • Does the company offer any Guarantees? If they do not offer guarantees, more likely than not they will not deliver results
  • Tell them to give you examples of projects undertaken and results achieved
  • Ask them about their approach and timelines?
  • Ask them how much increase in traffic they will be able to achieve for you
  • Ask them who will be looking after your project and how frequently will you have access to the person
  • Ask them what is their typical client profile? For example, if you are a large web directory, it helps if they have some experience working with large complex websites.
  • Find out how well they understand your business. If they have a strong business acumen besides being good at SEO, they are most likely a good company to work for
  • Ask them how they manage multiple projects. With a large volume of projects, a company can only deliver results if they have a solid project management methodology
  • Ask them if they are willing to work on a fixed fee + Performance based remuneration. If they can, you are very likely in the right place

Here is my formula for likelihood of success with the SEO Company you select :

L = S+B+C+P

L= Likelihood of Success

S= SEO Expertise

B= Business Acumen

C= Commitment

P= Project Management

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