When is the Best Time to Post on Instagram?

Do you want to know when the best time is to post on Instagram?

As you can probably imagine, Instagram engagement is pretty low throughout business hours. However, after this time, it grows rapidly (especially after 7pm).

In terms of the best day to post on Instagram; engagement is consistent during the week, with a minor spike on Monday.

This means that – according to TrackMaven – the most ideal time to post on Instagram is after 7pm on Monday evening.

Of course, it will depend who you’re targeting. If you’re trying to target college kids who stay up all night drinking and playing video games, the best time will differ compared to a CEO who gets up at 6am each morning!

Have you had any luck with posting to Instagram at a certain time of the day? Let me know in the comments!

Here are the best posting times for the other social media networks:

Find out how we can help you with your social media strategy here!


Jasmine Batra
Jasmine Batra
Jasmine Batra is one of Australia’s most respected Digital Marketing Strategists and the co-founder and CEO of Arrow Digital. She draws from her practical experience on SEO, Social Media, Conversion Principles and Content marketing to drive business growth for her clients.